Alberto Ruano (Lenovo): "We have grown at the product and organization level"

We interviewed Alberto Ruano, corporate executive of Lenovo peninsula, United Nations agency told U.S.A. regarding the newest complete news conferred at IFA 2017, also because the objectives for this year.

Lenovo has been one amongst the foremost attention-grabbing corporations in IFA 2017. during this sense, not solely has it conferred the new Moto X4 and Moto Z2 Force Edition, however it's conjointly created a nod to computer game, also because the world of convertibles. and also the assistants for the house.

This is simply a mirrored image of the evolution of the corporate, that has become particularly popular critics and also the public for the great price-quality quantitative relation of their devices.

Therefore, we tend to spoke with Alberto Ruano, corporate executive of Lenovo peninsula, United Nations agency told U.S.A. the brand's objectives for 2017 and 2018, also because the strategy the corporate can go for come through these goals.

"They are some years wherever the market, in general, has weakened, however corporations that have a broad portfolio of product have big in numerous sectors, not solely at the merchandise level, however conjointly in our organization," aforementioned the manager.

Regarding the competition, Ruano thinks that they're in an exceedingly pretty sensible position. And he believes that the great information obtained is attributable to the {very fact|the actual fact} that his groups ar very competitive, additionally to having ready Associate in Nursing correct road map.

"Lenovo has been in in its strategy, whose pillars are: the laundry of name image, the penetration in education, also because the maintenance of huge accounts and entry into Public Administration," he points out.

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The manager conjointly told U.S.A. regarding the play business, also as its relationship and agreements with the firm's partners, like Disney. And it's that during this truthful they need conferred a pack of Mixed Reality of Star Wars that guarantees to be the star gift of this Christmas.

"Star Wars attracts an oversized audience, and having such a competitive worth for this product (299 euros), we tend to hope to get sensible results," he stresses.

Finally, concerning the evolution in Espana of the Motorola complete, the manager affirms that the expectations ar quite high.

But this can be simply Associate in Nursing advance. If you would like to envision the total interview of Alberto Ruano, corporate executive of Lenovo peninsula, you simply got to take a glance at the video we've ready.