The positive data that tourism is also throwing in our cities have certainly been encouraged by one of the latest trends in travel: 'bleisure'. This term, which symbolizes the union of 'business with leisure', identifies the combination of two of the main motivations when traveling to urban destinations. For a few years, the union of business and leisure is postulated as one of the factors to be taken into account by the hoteliers of our cities. Studies carried out by different agents of the sector argue that the number of travelers who extend their journey for work in a city to be granted a day of leisure has grown in recent years. This is explained by Booking.com, Ripsy Bandourian, director of product development at Booking.com for Business, noting that in 2016, 49% of business travelers extended their trip for work in a city, for visits or purchases. In addition, it notes that 60% of business travelers seemed to be more inclined towards bleisure than a year ago. In 2017, according to the online booking platform, this percentage will continue to grow not only because of the combination of the two models but also because of the value added to work travel. Thus, from Booking.com for Businnes believe the trend will continue to be fulfilled, because 46% of those surveyed believe that they will travel more for business in 2017 than they did in 2016. Specifically, in Spain, "the percentage of business travelers who would accept a lower salary if he traveled more is 26%. " And is that, according to the study 55% of respondents enjoy their corporate travel. That is why two out of five Spanish travelers took the opportunity to extend their business trips and turn them into vacations in the last year, and 17% say they will do so again in 2017. Ripsy Bandourian, and the cafe latte is much more adaptable, is more willing to travel, and wants to find the balance between leisure and business. "
Having left behind the intense economic crisis, in recent years urban tourism has grown in the world by 60%, above sun and beach tourism, according to the report on Key Factors of Premium Urban Tourism (Key Drivers Behind High Value City Travel) that has realized the Observatory of the Premium Market and Products of Prestige of IE and MasterCard. The report, which unveiled some keys to the premium urban tourist, claimed that two out of three individuals traveling on business organized their trip so that they could enjoy themselves as tourists in the destination city. According to their data, based on 1,500 interviews in selected countries of origin such as the United States, United Kingdom, Russia, Latin America and Spain, 58% of business travelers often add one or more days to their business trips to discover the city for hire.
One of the factors that have driven this trend is the technological progress, according to the specialist in corporate travel Carlson Wagonlit Travel. The way people work has changed in recent times, since mobile devices and the Internet allow uninterrupted connection with the outside world and employees can move from work to personal activities and vice versa several times a day. The company claims that "one in five travelers make a bleisure trip every year, which accounts for 7% of total business travel," according to the study's consulting division CWT Solutions Group, which analyzed 29 M travel of business. However, the study, which always counts a stay on Saturday, concludes that the figures for bleisure have remained the same during the last five years, since 2011. In addition, it establishes that the percentage of trips of bleisure or ratio of bleisure depends on the demographic category of the traveler. Thus, while women (8.5%) are more likely to travel on bleisure than men (6.8%), they are the youngest travelers, between 20 and 25 years old, who are most likely to travel on bleisure, with a ratio that is around 15%.
Attractive and complementary offer
The main consequence for the hotelier of the city in front of the tendency to travel combining motivations results in the possible increase in the number of days reserved for a business trip, since the client stays in the hotel to grant himself some relaxation. In addition, the establishment itself can also become the meeting point for family and friends, which means that the facilities and services of the establishment should be considered attractive. In short, the business travel industry joins leisure, which also increases your chances of increasing revenue and improve profitability. To achieve this, NH Hotel Group, the first urban hotel in our country, bet on "interesting extras in the accommodation,
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